| Estimate market potential,
measure sales performance and establish future sales
plans using our Product Demand Reports. We cover
more than 25 building product segments used in new
construction and renovation/repair.
Data is available for the entire United States,
by state or census region. We can also customize
Demand Reports to your exact specifications, including
sales territory or distribution area.
Three Product Demand Reports
are available:
New Construction Reports
provide information on newly built single family
and multi-family low rise housing (1-3 stories).
Three years of historical data for demand and
"per-house" rates are included. Demand
reports are built using a detailed survey with
over 800 questions to determine usage rates, major
products installed, specific types or styles,
plus where in the home these products are installed.
Repair and Remodeling
Reports look at purchasing behavior and
the demand from current homeowners and renters.
Four key areas are examined:
 Incidence
rates or the percent of households buying a specific
product
Purchase
rates or the average quantity of products purchased
Demand
estimates/forecasts, reported by product characteristics
across
house type and geographic location
Background
demographics of both homeowners and renters
Summary Reports
review demand for select building products. Historical
data
from the previous year is combined
with the most recent usage rates versus
historical housing starts and
current households to estimate current product
demand. A one-year forecast
is also provided.
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